Official MadCap Flare reseller in the Netherlands: licences, implementation & support
MadCap Flare is a powerful platform for creating, managing and publishing technical documentation. But choosing the software is only the first step. Getting real value from Flare requires the right content structure, reuse strategy, templates, publishing workflow and processes for keeping documentation up to date.
As an official MadCap reseller and Premier Channel Partner in the Netherlands, INSTRKTIV helps you find out whether Flare is the right solution, choose the right licences and purchase them directly through us. You pay the same licence price as when buying directly from MadCap, and you get first-line support in Dutch from a team that works with Flare in real documentation projects.
Switching from Word, InDesign, FrameMaker or HTML? Once your licences are in place, we can help you migrate existing documentation, set up reusable content and publishing workflows, create templates and outputs, train your team and provide ongoing support. Whether you need short-term support or long-term continuity, INSTRKTIV provides flexible, expert-level technical writing capacity through experienced MadCap Flare writers. If you prefer not to manage the documentation process internally, we can manage it for you.
Switching from Word or InDesign? Talk to us
- Official MadCap reseller: Premier Channel Partner Netherlands
- Certified MadCap Advanced Developer
- Hands-on experience with real MadCap Flare implementations
- Client reviews and testimonials
- Customer case studies: Vogel’s, Lismar, WeDriveSolar

What is MadCap Flare?
MadCap Flare is an authoring and publishing platform for technical documentation. It enables organisations to create structured, reusable content and publish it to different formats from a single source.
Instead of maintaining the same information separately across manuals, products or output formats, content can be organised into reusable topics, snippets, variables and conditional content.
This makes Flare particularly useful for organisations dealing with:
- Multiple products or product variants;
- Frequent documentation updates;
- PDF and online documentation;
- Multiple languages;
- Repeated or shared content;
- Multiple writers and reviewers.
For detailed product specifications and the latest software functionality, visit the official MadCap Flare website, or request a quote via us directly.
Why buy MadCap Flare via INSTRKTIV?
When you buy MadCap Flare through INSTRKTIV, you pay the same price as buying directly from MadCap, and you get first-line support in Dutch. Beyond the licences, we can also help with set-up, migration and ongoing support.
Buying or licensing Flare does not automatically create an efficient documentation environment. Before configuring the software, decisions need to be made about how information is structured, what content should be reused, how product variants and languages are managed, which outputs are required and who will create, review and maintain the documentation.
INSTRKTIV combines MadCap Flare expertise with technical writing, information design and hands-on product documentation experience.
Official MadCap reseller in the Netherlands
INSTRKTIV is listed by MadCap Software as its Premier Channel Partner Netherlands and is a Certified MadCap Advanced Developer. You buy your licences from an official reseller and get first-line support in Dutch.
Choose the right setup before you start
Not sure whether Flare is the right fit or which licences you need? We can first look at your current documentation, products, languages, outputs and workflow and help you choose the appropriate MadCap solution.
Experience beyond the software
We are not only the official reseller. We use Flare in real documentation projects and understand the content, structure, publishing and organisational decisions that make a Flare environment work in practice.
Documentation built for complexity
We work with organisations managing complex products, variants, languages and documentation requirements. That means the Flare environment can be designed around the documentation lifecycle rather than simply around default software settings.
Support after implementation
Your Flare project does not have to end at go-live. INSTRKTIV can train and support your internal team, provide specialist capacity when needed, or manage ongoing documentation activities for you.
What can INSTRKTIV help you with?
Choosing and buying the right MadCap Flare licences
Find out whether MadCap Flare is the right fit for your documentation, and get help choosing and purchasing the right software licences. Buy through INSTRKTIV at the same price as from MadCap, with first-line support in Dutch.
MadCap Flare implementation
Set up a structured and maintainable Flare environment based on your products, users, documentation requirements and required outputs.
Content migration
Move existing documentation from Word, InDesign, FrameMaker, HTML or other sources into MadCap Flare and restructure it where necessary so that content can be managed efficiently in a topic-based environment.
Information architecture & single sourcing
Define reusable topics, snippets, variables and conditions so that common information can be maintained once and reused across products, variants and manuals.
Templates & publishing
Create consistent templates and outputs for PDF, online documentation and other required formats.
Multilingual documentation
Structure content and translation workflows so that new and updated information can be efficiently managed across languages.
Training & adoption
Help your technical writers and other stakeholders become productive in the new environment.
Existing Flare project optimisation
Already working with MadCap Flare? We can review an existing environment and help improve content structure, reuse, templates, publishing and workflow.
Ongoing Flare support & managed documentation
INSTRKTIV can continue supporting your team after implementation or take responsibility for ongoing documentation creation, updates and publishing.
How we implement MadCap Flare
Once you have purchased your licences, a successful Flare implementation starts with the documentation process, not with the software.
1. Analyse
We review your existing documentation, products, variants, languages, outputs and current workflow.
2. Design the documentation architecture
We determine how content should be structured, what can be reused and how variants, languages and outputs should be managed.
3. Configure the environment
We set up the project structure, styles, templates, variables, conditions, targets and publishing workflow.
4. Migrate & restructure content
Existing documentation is brought into the new environment and reorganised where required.
5. Test & implement
We test real documentation and outputs, refine the workflow and prepare the environment for day-to-day use.
6. Train, support or manage
Your team can take over the environment after training, work together with INSTRKTIV on content, or leave ongoing documentation management to us.
Talk to us about switching to MadCap Flare
MadCap Flare in practice
Vogel’s — scalable multilingual product documentation
INSTRKTIV helped Vogel’s migrate its documentation from Adobe InDesign to a structured MadCap Flare environment, supported by MadCap Lingo for translation management.
The impact is significant. According to MadCap Software, the time required to produce an updated user manual in 17 languages was reduced from approximately one month to less than one day. New content in English plus 16 translations can be published in about four hours.
The new approach also enables Vogel’s to reuse content across product manuals, publish interactive mobile-first documentation and keep online and PDF versions aligned.
Read the Vogel’s case study → | See the customer story on MadCap Software →
Lismar — from CMS selection to Flare implementation
INSTRKTIV analysed Lismar Engineering’s documentation requirements and evaluated three content-management systems. MadCap Flare was selected because it supported the required print and HTML outputs and modular content approach.
INSTRKTIV then implemented the environment and migrated Lismar’s documentation into structured topics that can be combined for individual machine configurations.
WeDriveSolar — PDF and HTML from one structured source
For WeDriveSolar, INSTRKTIV used MadCap Flare as the single source for compliant, multilingual product documentation.
Both the printed/PDF manual and comprehensive HTML documentation are generated from the same structured source, making future updates and additional language versions easier to manage.
Read the WeDriveSolar case study →
4 ways to work with INSTRKTIV
1. Buy your licences and get started
Buy MadCap Flare through INSTRKTIV and start using the software straight after installation. You pay the same price as from MadCap and get first-line support in Dutch.
2. Buy Flare and let us implement it
We help you choose the licences, design and configure the environment, migrate your content and train your team so that you can manage the documentation process internally.
3. Work with INSTRKTIV in a hybrid setup
Your team remains responsible for part of the documentation process while INSTRKTIV provides specialist Flare knowledge, technical-writing capacity, publishing support or help with larger updates.
4. Let INSTRKTIV manage the documentation
We use MadCap Flare to create, maintain and publish your documentation on an ongoing basis, so that you do not need to build all documentation capacity and Flare expertise internally.
Request a quote or find the right setup for your organisation
Is MadCap Flare right for your organisation?
MadCap Flare becomes particularly valuable when documentation complexity increases.
It may be a strong fit if you:
- Have multiple products or configurable product variants;
- Reuse the same information across different manuals;
- Publish documentation in multiple formats;
- Maintain several language versions;
- Update documentation frequently;
- Have multiple contributors or reviewers;
- Want to separate content from formatting;
- Want to move away from manually maintaining large standalone documents.
For simple documentation with little reuse and few updates, a structured Flare environment may not always be necessary.
INSTRKTIV can help you determine whether MadCap Flare is the right fit before you invest in licences or an implementation.
Discuss whether MadCap Flare is right for you
Watch our webinar with MadCap
Ferry Vermeulen of INSTRKTIV and Jennifer Morse of MadCap Software discuss best practices for following European Union and United States regulatory requirements for electronic and print-based documentation.
Ready to get started? Request a quote via INSTRKTIV, or talk to us about switching from Word or InDesign.
Frequently asked questions about MadCap Flare
Can we buy MadCap Flare licences through INSTRKTIV?
Yes. INSTRKTIV is an official MadCap reseller, listed by MadCap Software as its Premier Channel Partner Netherlands. We help you choose the right licences and can then support you with set-up, migration, training and ongoing documentation work.
Are licences more expensive when bought through INSTRKTIV?
No. The price is the same as buying directly from MadCap, but you also get first-line support in Dutch, and you can use the same team for implementation, migration and ongoing technical documentation support if required.
How much does MadCap Flare cost?
MadCap Flare licensing starts at $3,150 (excl. VAT), and after installation you can use the software immediately. The exact licences you need depend on your documentation environment and requirements. INSTRKTIV can help you choose the appropriate licences and provide a quote.
How much does a MadCap Flare implementation cost and how long does it take?
Do you need further support with setting up templates or migrating your existing documentation? Depending on the support required, prices start at €1,200 and take approximately 2–4 weeks. The final cost and implementation time depend on factors such as the amount and quality of existing content, required migration, product complexity, number of outputs and languages, and the amount of configuration required. We can give a more accurate scope and estimate after reviewing your current documentation and requirements.
What is MadCap Flare used for?
MadCap Flare is used to create, manage and publish structured technical documentation from a single source. Common applications include user manuals, online help, knowledge bases and product documentation in multiple formats and languages.
What are the main benefits of MadCap Flare?
Its main strengths are reusable topic-based content, single-source publishing and the ability to manage different products, variants, outputs and languages from a structured content environment. This can reduce duplicated work and make documentation easier to update consistently.
Can INSTRKTIV help us migrate existing documentation to MadCap Flare?
Yes. INSTRKTIV can analyse existing documentation, design the new content structure, create templates and migrate the material into a structured Flare environment, for example from Word, InDesign, FrameMaker or HTML.
Can INSTRKTIV help if we already use MadCap Flare?
Yes. We can review and optimise an existing Flare environment, including project structure, content reuse, templates, publishing and workflow.
Does INSTRKTIV provide MadCap Flare training?
Yes. INSTRKTIV is a certified MadCap trainer. We can support your team during the implementation and adoption of your new documentation environment.
Can INSTRKTIV manage our MadCap Flare documentation for us?
Yes. You can manage Flare internally, work with INSTRKTIV in a hybrid setup or outsource ongoing documentation creation and management to our team.
Is INSTRKTIV an official MadCap partner?
Yes. INSTRKTIV is an official MadCap reseller. MadCap Software lists INSTRKTIV as its Premier Channel Partner Netherlands, and INSTRKTIV is a Certified MadCap Advanced Developer.
Ready to buy or move to MadCap Flare?
Whether you are evaluating MadCap Flare, ready to buy licences, switching from Word or InDesign, preparing a migration or trying to improve an existing environment, INSTRKTIV can help you build a documentation system that is maintainable, scalable and designed around the way your organisation actually works.
Start with the software you actually need, then decide how much implementation and ongoing support makes sense for your organisation.
Tell us about your current documentation setup and we can advise on the right licences and the right next step together.
Discuss your documentation setup
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Ferry Vermeulen, MSc. Ferry holds an MSc in Industrial Design Engineering from TU Delft. Since 2008 he has helped more than 500 manufacturers, including Volkswagen, Specialized and Marel, create compliant, user-friendly instructions. He is co-founder of 24hour-AR, an EU Authorised Representative and compliance service, a trainer at NEN, a member of the tekom Standards & Legislation Committee and a speaker at tcworld. |

