Today people laughed at me. They were even shouting and calling names. I didn't hear what, because it was Russian. One of the guys that shouted was wearing a Vans t-shirt.
I was wearing my Techno t-shirt.
I have been 'techno' for over 20 years. Berlin is the techno capital of the world. When we lived there, we went often to Berghain, the techno temple of the world. Or as some call it: die Mitte der Welt. Why? Yes, it can be dark. But it also is the safest place on earth. Here everyone can be anyone. That's what techno means to me. Acceptance.
In my experience, techno people mostly are open-minded, do not judge and accept others. People with vans shirts are not open-minded and do judge (am I judging now?).
Another way to develop an open mind is by travelling.
Products travel as well. And also products have to deal with acceptance (or not) by other nationalities. CE Marking has made things FAR much easier!
Btw: By times I can really adore techno, but I also listen to electro, dub, hip-hop, rock, classical, industrial, ambient, avant-garde etc etc
Who is Ferry Vermeulen? Director at INSTRKTIV GmbH
Founder of INSTRKTIV and keen to help users become experts in the use of a product, and thus to contribute to a positive user experience. Eager to help organisations to reduce their product liability. Just loves cooking, travel, and music--especially electronic. You can also find him on: Profile Page, Linkedin, Instagram and Twitter!