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Learn How the New Market Surveillance Regulation Affects Non-EU Businesses And What You Should Do To Keep Selling Products On The European Market (and UK)

INSTRKTIV Blog - Law & Legislation

Thursday 1 July 2021 - 4pm CET 

HOSTED BY: Ferry Vermeulen, INSTRKTIV.com
PRESENTED BY: Roberth Jonsson, 24hour-AR.com

You Need A Legal Representative in Europe Before Marketing Products There 

In this free webinar we will outline what the effects for non-EU businesses selling products on the European market are when the new Market Surveillance Regulation comes into force. We will share practical information on how to ensure you can keep selling your products on the European market. 

Effective from July 16th, 2021, the Market Surveillance Regulation adopted by the European Commission requires that every business from outside the EU selling products, directly or indirectly (through ecommerce platforms), must have either an importer or an authorised representative located in the EU. 

They will act as a liaison between the manufacturer and a national authority within the EU. The address of this importer or authorised representative must be clearly visible on the product or packaging (or in accompanying documentation, such as the manual). The purpose is to minimise the risk of unsafe products entering the market.

If you don’t have an authorised representative or importer in place by the16th of July 2021, customs may not allow your products to enter the EU, or marketplaces such as Amazon won't allow you to sell your products on the European market. 

Attend this webinar and learn:

  • how to determine if the new Regulation applies to your products
  • what you should do to sell your product in Europe directly, online, or via a fulfilment service provider confidently
  • what the effects are for non-UK companies (as well as European businesses) selling on the UK market, as a similar requirement applies in the UK as well

All participants have the opportunity to ask questions. We will answer all questions, live or afterwards.

Thursday 1 July 2021 - 4pm CET 

ferry vermeulen

Ferry Vermeulen

Founder of INSTRKTIV and keen to help users become experts in the use of a product, and thus to contribute to a positive user experience. Eager to help organisations to reduce their product liability. Just loves cooking, travel, and music--especially electronic. You can also find him on:
Profile PageLinkedin, Instagram and Twitter!


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