How we support clients in determining what must be printed vs. what can be published online

Research Memo Cost savings

At INSTRKTIV, we help companies comply with EU requirements while optimising their user manuals through a smart print/digital strategy. This process is especially relevant when product documentation is large, complex, or printed in multiple languages.

Our 3-stage approach

Stage 1 - Legal & strategic advice (approx. 3 weeks)

This stage focuses on mapping out the legal framework and identifying opportunities for shifting content from print to digital.

Scope:

Mapping applicable EU legislation per product group
Identifying national requirements across EU member states
Assessing existing documentation
Evaluating business risks of digital-only delivery
Estimating the potential paper reduction (and ROI)
Drafting a memo with findings
Delivering a template to justify the print/digital decision to authorities
Providing legal references
Presenting findings in a masterclass, followed by Q&A/discussion

Deliverables:

Legal analysis memo and presentation deck
National requirement overview
Print/digital decision-making template
ROI and business risk assessment
Masterclass or knowledge session

Team involved: Legal expert and technical writer
Timeline: ~3 weeks
Cost: €1,850 – €2,950 depending on:

Product type
Number of product categories / legal frameworks
Number of countries covered

Stage 2 – Concept Development (optional)

If requested, we then develop a customised print/digital concept.

Includes:

Visual design proposal for print instructions
Concept design for the HTML-based digital manual
Tailored to legal needs, user experience, and branding

Team involved: Technical writer(s), designers, and implementation experts (as needed)
Delivered as: Design mockups or working prototypes

Timeline: ~3 weeks
Cost: ~ €2,450

Stage 3 – Implementation (optional)

We support in the actual production of content and system setup.

Includes:

Writing manuals
Creating technical illustrations
Creating print and online output
Setting up or advising on a Component Content Management System (CCMS)
Content migration and training internal teams

Team involved: Technical writer(s), designers, and implementation experts (as needed)

Timeline first manual: ~6 to 8 weeks
Cost: Depending on complexity of the product

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