Ferry Vermeulen (MSc Industrial Design Engineering, Delft University of Technology) is the founder and CEO of INSTRKTIV. Since 2008, he has helped over 500 manufacturers, including Volkswagen, Specialized and Marel, create compliant, user-friendly instructions. He is also co-founder of 24hour-AR, an EU Authorised Representative and compliance service.

Ferry is a trainer at the Dutch Standardisation Institute (NEN) and a member of the tekom Standards & Legislation Committee. He is a regular speaker at international industry conferences, including the tcworld conference, Information Energy and The Safety Event, where he presents on technical documentation, product compliance and AI.

He specialises in product legislation, CE marking and reducing product liability through clear user instructions. His work has appeared in Communicator (ISTC), Intercom (STC), tcworld (tekom) and on leading blogs such as UXmatters.

Outside work, he enjoys cooking, travelling and electronic music. Connect with Ferry on LinkedIn or read his other publications.